When we rotate the word “Vegas,” we can easily read it. Ambigrams are variations on the same word or words that change in style and form. Some authors define an ambigram as a calligraphic design that crams two different readings into the same collection of curves. The meaning of the word may change when we read it straight after inverting, however the style of some characters causes the comparable word to be read backward. An ambigram is a word that is both an art form and a symbolic expression. A Closer LookĪn ambigram is a graphical representation of one or more words. There are no hard and fast rules for creating these sorts of logos it all relies on how you shape the letters of a word to make it readable in both forward and backward orientations. Words are written or created in this form so that they may be read when the word is inverted. Rotational ambigrams are the most widely utilized. There are several types of ambigrams, such as rotating, mirror-image, and chain style ambigrams. The Business Model Canvas as a Branding Tool Types of Ambigrams
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